Holding a mirror to the business.
Running Oracle…
Hold a mirror to any business. Run it on a customer to onboard, or on a prospect to arm the pitch.
today
with SAM
Each category shows two lines: Now, colored red to green by score, and With SAM, in green. Each is out of 100. Weight is the category share of the 100 point footprint, so the overall is the weighted average.
Biggest lever: Social presence, up to 12 footprint points to gain.
Website: Title, well formed
evidenceA gap that weakens how the business is found and trusted.
Website: HSTS security header
evidenceA gap that weakens how the business is found and trusted.
Website: Content Security Policy
evidenceA gap that weakens how the business is found and trusted.
Website: Clickjacking protection
evidenceA gap that weakens how the business is found and trusted.
Website: MIME sniffing protection
evidenceA gap that weakens how the business is found and trusted.
Website: Referrer policy
evidenceA gap that weakens how the business is found and trusted.
SAM starts closing these 21 proven gaps now, leading with social presence, the biggest single lift at up to 12 footprint points, then lights up performance and quality (pagespeed), search visibility, local and maps. We hunt from day one. Every fix is work SAM executes, not a promise on paper.
Website: sitemap.xml
evidenceSearch engines and AI crawlers may never find deeper pages without a sitemap.
Social presence: Facebook
No Facebook link from the site means less social proof for buyers checking legitimacy.
Social presence: Instagram
No Instagram link means the visual proof of work is invisible to buyers who look.
Social presence: YouTube
No video presence linked, so the business misses the channel buyers use to judge craft.
Social presence: X / Twitter
No X presence linked from the site.
Social presence: LinkedIn
Buyers vetting the business find no LinkedIn from the site. Competitors who link an active profile read as more established.
Social presence: TikTok
No TikTok link from the site.
Social presence: Pinterest
No Pinterest link, a real discovery channel for design and product buyers.
Wikipedia and knowledge graph: Wikipedia article
evidenceNo Wikipedia article, so the brand has no neutral third-party reference that AI and buyers trust.
Wikipedia and knowledge graph: Wikidata entity
evidenceNo Wikidata entity, so the brand is missing from the structured knowledge graph AI reads.
AI search: sameAs identity links
evidenceNo identity links, so AI cannot tie the brand to its profiles, lowering citation odds.
AI search: Knowledge graph presence
Absent from the knowledge graph, the business is far less likely to be cited in AI answers.
References and trust: Review or rating schema
evidenceNo review or rating markup, so stars and trust signals never show in search or AI results.
References and trust: Testimonials or references on site
evidenceNo testimonials or references on the site, the proof a B2B buyer weighs most before awarding work.
References and trust: Third-party reviews linked
No third-party reviews linked, the strongest trust signal a buyer checks before committing.